Kids as young as 8 can identify over 120 Pokemon, whereas their knowledge of real flora/fauna (esp local) is extremely limited. We also know that people's respect for their environment is closely associated with their knowledge about it. The challenge then is to make biology as interesting as a card game.
http://phylomon.org
[Why Conservationists Should Heed Pokemon, Science. 2002 Mar 29;295(5564):2367.]